Because true devotion shouldn't be discounted.
If a customer truly loves a brand, they should be willing to pay more to ensure its survival. This is not exploitation—this is economic symbiosis at its finest.
Standard loyalty programs attract cheapness. They reward mediocrity with discounts, training customers to wait for sales, to expect less while demanding more.
We attract excellence.
Our Loyalty Penalty is a commitment device. It signals to the world that you are not merely a consumer—you are a patron. You understand that quality costs, and you are willing to bear that cost with grace and dignity.
"Devotion without sacrifice is merely tourism."
Choose your level of commitment to excellence
Standard pricing. For those passing through. No judgment, but no glory either.
You understand value. You believe in us. We see you.
The highest honor. You are not just a customer—you are a pillar.
"Since joining the Elite Regular tier, my morning coffee tastes 15% more important."— An anonymous Austin Founder
Elevate your patronage. Become more than a customer.